The Netherlands was the first country in Europe to start regular shortwave broadcasting. After a series of tests, the Philips company started regular transmissions to the Netherlands East Indies (now Indonesia) in 1927. The company hoped that by supplying programmes, sales of their radios would get a boost. One year later, Philips started a second multilingual service with the callsign "PCJJ". Dutchman Edward Startz was given the announcer's job and founded the "Happy Station" programme which enjoyed instant worldwide success. He was able to take listeners on an armchair tour of the world, in an era when air travel for most people was just an impossible dream. Startz adapted the callsign to stand for "Peace, Cheer and Joy".
Radio Netherlands was the first QSLcard I ever received from a shortwave broadcaster! - WW2PT